Internationally renowned fashion designer Sonjja Baram was born in Brazil, leaving at age 14 to become a model, Sonjja worked Intensely on runways all over the world, before resuming her education in Rio de Janeiro at age 17. Sonjja was soon inspired to start her own line of swimwear, and by 2008, she had launched her first major collection of swimwear and beach bags. Sonjja’s love of fine art and affinity for diverse cultures shine through in her designs. The arresting quality of Sonjja’s beachwear and accessories have brought her designs to such upscale retailers as Henri Bendel, and are a hallmark of her annual Cruise Resort and Holidays collections.
In 2013, drawing on her extensive working knowledge of French haute couture and the arts, Sonjja expanded her brand to include the fabulous Holidays Collection on a large scale, making the artistic transition from swimwear to luxurious evening gowns, which launched at the United Nations. Invoking the determination of today’s woman and the raw emotional allure of feminine romance, these exotic designs bespeak the combinations of fragility and strength, tradition and modernity, passion and profundity that is a signature element of Sonjja’s work.